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McKinsey & Company отправил это письмо 28 января 2025, 00:50. Тема: «You're invited! Join us for a virtual event on Europe's consumer packaged goods industry». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email New from McKinsey & Company An image linking to the web page “Leading European consumer goods with commercial excellence” on McKinsey.com
In today’s highly fragmented and rapidly evolving retail environment, consumer packaged goods companies (CPGs) must scale commercial excellence to enable future growth. McKinsey’s 2024 Growth Capability Excellence Benchmarking survey revealed that top-performing European CPG companies are doing just that, with bold moves grounded in commercial excellence best practices. Compared to other companies in the European consumer goods market, top-performing CPGs experienced around: 200% higher gross profit CAGR, 45% higher market share growth year over year, and 21% higher adoption of commercial excellence best practices.
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