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McKinsey & Company отправил это письмо 22 января 2025, 22:14. Тема: «How CEOs can impart organizational identity». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company FRESH TAKES ON BIG IDEAS A drawing of Kurt Strovink ON CEO PRIORITIES
Why successful leaders dig deep on identity and purpose Kurt Strovink Leaders who are effective communicators know how to offer compelling narratives about their organizations—ones that inspire employees, customers, and other stakeholders . That may sound like a straightforward task, but it really isn’t.
CEOs must address multiple challenges on a given day . This means they may not have time to step back and consider the broader stakes. What is my organization’s North Star? How can I tell a story about the organization and myself as a leader that reflects our values and resonates with people, both internally and externally?
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