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McKinsey & Company отправил это письмо 4 декабря 2024, 22:34. Тема: «Success comes from embedding e-commerce into the core». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
Текст письма
McKinsey & Company FRESH TAKES ON BIG IDEAS A drawing of Arun Arora ON E-COMMERCE
E-commerce leaders do things differently By Arun Arora
E-commerce has been around for more than a quarter century, but many companies still have trouble generating real profits from it. Yes, almost every company has a website, an online shopping experience, and some social media presence, but those are really just trappings. The companies that are most successful with e-commerce don’t treat it like a bolt-on application or channel to their regular business (an all-too-familiar outcome); they embed it into the core of their business.
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