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McKinsey & Company отправил это письмо 29 ноября 2024, 18:33. Тема: «What’s in store? All about the 2024 holiday shopper». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email New from McKinsey & Company What’s in store? All about the 2024 holiday shopper
Black Friday kicks off the holiday shopping season in the US, but this year brings uncertainty. Despite 6 percent annual growth in holiday spending, low consumer confidence casts a shadow on shoppers’ willingness to open their wallets.
Still, consumers are eager to spend on meaningful self-expression purchases . “Having more in their bank accounts than they had three, four, five years ago,” says McKinsey’s Tamara Charm in a video, “when consumers really want something, they are splurging on it.” Learn more about the state of the consumer, including which demographic groups are most likely to splurge, why businesses should reconsider their loyalty program strategies, and more.
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- Tamara Charm
- Read more
- Watch the video
- Rekindle growth
- McKinsey Themes
