Beyond the button: The art of the perfect CTA

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Litmus отправил это письмо 26 марта 2024, 17:58. Тема: «Beyond the button: The art of the perfect CTA». В архиве Валеры письмо сохранено как скриншот рассылки с адреса hello@e.litmus.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.

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Your monthly roundup of the latest email marketing, design, and development strategies from Litmus

A button with a pointer finger on it. Guide to Calls-To-Action (CTAs) in Email They’re more than just buttons—they’re the gateway to engaging your audience and driving conversions. Discover design considerations and tips on how to make your CTAs stand out.

Kimberly Huang smiling sweetly Kimberly Huang Content Marketing Manager, Litmus As a marketer, CTAs are always on my mind—perhaps to an excessive degree. These days, I find myself less inclined towards generic prompts like “click here” and even less towards snarky ones like “No thanks, I’d rather lose money.”

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