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McKinsey & Company отправил это письмо 24 февраля 2024, 02:41. Тема: «How are Black consumers faring?». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email Brought to you by Liz Hilton Segel , chief client officer and managing partner, global industry practices, & Homayoun Hatami , managing partner, global client capabilities
New from McKinsey & Company The state of Black consumers
Black consumers’ collective economic power is set to expand dramatically, from about $910 billion in consumption in 2019 to $1.7 trillion (in nominal dollars) in 2030. Even so, they are more likely than their non-Black counterparts to live in consumer deserts and be underserved across all areas of consumption. “Catering to Black consumers can help brands better serve all customers, particularly as the demographics of the country become more diverse,” says McKinsey’s Shelley Stewart III . “Developing a perspective on how to serve diverse customers is something that all companies need to be thinking about.” As Black History Month comes to a close, dive into this collection of research on both the social and commercial benefits of integrating broad racial-equity goals into consumer businesses. And in case you missed them, check out our collections on Black residents and Black workers .
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- Liz Hilton Segel
- Homayoun Hatami
- says
- McKinsey’s
- Black residents
