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McKinsey & Company отправил это письмо 11 февраля 2024, 23:48. Тема: «Are you ready for the Big Game?». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email Brought to you by Liz Hilton Segel , chief client officer and managing partner, global industry practices, & Homayoun Hatami , managing partner, global client capabilities
New from McKinsey & Company Snack on this
It’s almost time for the Big Game, and the pressure is on for fans and brands alike. US consumers hosting or attending parties are expected to purchase food, drinks, apparel, decorations, and other items, but how much of their hard-earned money will they splurge on game-day essentials? As uncertainty about the world around them persists, shoppers are keeping a watchful eye on their spending habits, write McKinsey’s Christina Adams , Kari Alldredge , and Sajal Kohli in the latest ConsumerWise research, but some cohorts are more likely to indulge than others. Meanwhile, retailers and brands are looking to leverage the mass-marketing opportunity, spending an average of $7 million for a 30-second ad during the game’s broadcast. Before you gather around your screen for the ultimate showdown of sports, snacks, and big-budget commercials, check out these insights on the latest trends in consumer spending and marketing strategies.
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- Liz Hilton Segel
- Homayoun Hatami
- Snack on this
- Christina Adams
- Kari Alldredge
