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McKinsey & Company отправил это письмо 26 сентября 2024, 10:14. Тема: «Problem solving: Adopt design thinking». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company The McKinsey guide to problem solving Email 3 of 7 How to solve problems with design thinking
In the previous session, we looked at the critical first task of defining the problem through steps, mindsets, languages, and frameworks. In this third email, we’ll look at why design thinking—a human-centered, iterative process—can be especially helpful in solving problems.
Defining the problem and analyzing data are commonly known tasks in problem solving, but how does design factor into the equation? Companies that strategically tap into design thinking—a systemic, intuitive, customer-focused problem-solving approach that can be used to create maximum impact—are better able to respond to shifting landscapes and generate improved performance, write McKinsey’s Michael Birshan and coauthors. The proof is in the pudding: from 2013 to 2018, companies that embraced the business value of design had TSR that were 56 percentage points higher than those of their industry peers.
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