Do email marketing metrics matter anymore?

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Litmus отправил это письмо 5 апреля 2022, 18:05. Тема: «Do email marketing metrics matter anymore?». В архиве Валеры письмо сохранено как скриншот рассылки с адреса hello@e.litmus.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.

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Email from Litmus Litmus | Leading FWD Defining Your Email Marketing Through Data

Email marketing metrics have been through the wringer this past year. When Apple’s Mail Privacy Protection (MPP) made open rates less accurate (or even interesting), email marketers in all industries started to re-think their entire analytics strategy. Everyone was left wondering, what numbers actually matter anyway?

While most of us readily admit that open rates were simply a vanity metric, we relied on their results–and shared them with our teams and our leaders. And now it has become clear that we need to reexamine and redefine success.

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