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McKinsey & Company отправил это письмо 3 августа 2026, 21:45. Тема: «Author Talks: Why founders misunderstand customer demand». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email New from McKinsey & Company A red book titled “The Power of Pull” by Rob Snyder is shown standing upright against a plain light background. The cover features bold white typography and a magnet motif in place of the 'U' in Pull.
Author Talks: Why founders misunderstand customer demand Why do so many promising products fail to gain traction? A McKinsey alumnus explains why conventional thinking leads founders astray—and shares a practical framework for finding the “ideal” customer.
Build what matters Also Consider A professional headshot of Julia Stewart. She has long dark brown hair and is wearing a dark blazer over a patterned blouse while smiling gently.
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