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McKinsey & Company отправил это письмо 20 июля 2026, 01:35. Тема: «Consumers are evolving. Will brands evolve with them?». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email New from McKinsey & Company Consumers are evolving. Will brands evolve with them?
Technology and sustained cost pressures are reshaping how consumers define value and, in turn, how companies compete. How will brands keep pace? McKinsey’s Anna Pione , Clarisse Magnin , Danielle Bozarth , Jessica Moulton, and Kari Alldredge examine how AI, wellness, the growing demand for experiences, and more discerning spending are changing the way consumers discover, decide, and spend .
The beauty industry is already navigating this new landscape. McKinsey’s Alexis Wolfer, Gemma D’Auria , Kristi Weaver , Sara Hudson , and coauthors explore how AI, social commerce, and shifting consumer behaviors are reshaping beauty . “Consumers are moving more fluidly across categories, channels, and price tiers, while discovery, content, and commerce increasingly converge into a single experience,” they write.
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- Anna Pione
- Clarisse Magnin
- Danielle Bozarth
- Gemma D’Auria
- Kristi Weaver
