The future is first-party data

О письме

Litmus отправил это письмо 3 мая 2022, 18:31. Тема: «The future is first-party data». В архиве Валеры письмо сохранено как скриншот рассылки с адреса hello@e.litmus.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.

Текст письма

Email from Litmus Litmus | Leading FWD The Perfect Place for Building First-Party Data

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. For marketers, the shift towards privacy in the face of an increasing need to personalize has certainly caused a few headaches but also some incredible opportunities for us to put email at the forefront of our strategy.

As we focus more heavily on building out first-party data, email marketing will become even more pivotal. With every email subscriber, someone is giving you exclusive permission to contact them and anticipates receiving your personalized content in return—and that’s pretty powerful. The value exchange for data helps businesses and subscribers, and it’s the key to building first-party data for the future.

Полный вид письма — на скриншоте.

Кнопки и ссылки в письме

• Continue reading →
• Litmus
• View online
• Privacy Policy