Customer-centric marketing starts with email

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Litmus отправил это письмо 7 июня 2022, 18:31. Тема: «Customer-centric marketing starts with email». В архиве Валеры письмо сохранено как скриншот рассылки с адреса hello@e.litmus.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.

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Litmus | Leading FWD Learning to evolve how you architect customer experiences

As marketing leaders, we’ve seen our roles rapidly evolve to a more holistic approach in how we address the customer journey. We have been forced to be nimble in our understanding and execution of the customer experience at every interaction. We are constantly tasked with strategically addressing needs and wants in the research phase, creating meaningful interactions once they become customers, and continuing to nurture the relationship beyond their last purchase to foster loyalty—which is no small task.

At Litmus, we have taken great consideration in our customer-centric approach. This month, I’d like to share the insights we found to be most impactful, how we have applied our learnings, and what we have discovered about email’s unique ability to tap into the voice of our customers.

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