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McKinsey & Company отправил это письмо 20 мая 2026, 21:41. Тема: «Commerce in the agentic AI era». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company FRESH TAKES ON BIG IDEAS A drawing of Katharina Schumacher ON AGENTIC COMMERCE
Why the future of shopping isn’t full automation—but something more selective Katharina Schumacher
There’s a growing narrative that AI agents are on the verge of taking over the consumer experience—autonomously searching, comparing, deciding, and then buying on our behalf. And to be fair, parts of that future are already here. Many shoppers have embraced AI tools that suggest gifts, compare products, or assemble baskets with surprising speed and accuracy.
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