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McKinsey & Company отправил это письмо 16 сентября 2024, 01:37. Тема: «Latinos in Hollywood: 5 percent is not enough». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email New from McKinsey & Company Latinos in Hollywood: 5 percent is not enough
Latinos in the United States are avid consumers of the film and TV industry, accounting for a high percentage of box office ticket sales and streaming subscriptions. Yet, they hold less than 5 percent of leading on-screen, off-screen, and executive leadership roles in Hollywood.
Improving representation of Latinos in narratives and media boardrooms could generate billions of dollars in new revenue, say McKinsey’s Lucy Pérez , Tomás Lajous , and coauthors. See how Hollywood and media can better amplify Latino voices, then explore other insights in honor of National #HispanicHeritageMonth, which kicks off today in the US.
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