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McKinsey & Company отправил это письмо 15 марта 2026, 15:12. Тема: «AI and the future of entertainment». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email New from McKinsey & Company Oscars at 98: A wider lens on a new era of film
Hollywood blockbuster budgets have increased by roughly 30 percent over the past two decades, as CGI raised the bar for premium productions and reset audience expectations. This is one of several trends highlighted in a recent report by McKinsey’s Marc Brodherson and coauthors on the impact of AI on the future of entertainment.
As the Oscars get underway, explore how AI is increasingly reshaping parts of the creative value chain, from streamlining production and distribution workflows to forecasting economic gains through improved audience targeting.
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- report
- Marc Brodherson
- Read more
- Close the gap
- McKinsey Themes
