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McKinsey & Company отправил это письмо 8 сентября 2024, 01:45. Тема: «Emotions vs. transactions: luxury retail brands». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
Текст письма
McKinsey & Company Share this email New from McKinsey & Company Preserving the magic of luxury retail experiences
It’s New York Fashion Week , and there’s a question on the mind of many: how will technology continue to affect the future of luxury fashion? McKinsey’s Anita Balchandani finds out on this episode of the McKinsey on Consumer and Retail podcast .
“High-quality online shopping is about speed, quick delivery, limited friction. It’s everything but the part that involves the soul and the human emotions,” says Scott Malkin, founder and chairman of Value Retail, which owns and operates open-air luxury shopping destinations. Tune in to learn when technology is useful in luxury retail experiences—and when it’s not, and then explore other insights for more on industry trends.
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- Anita Balchandani
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