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McKinsey & Company отправил это письмо 9 февраля 2026, 02:43. Тема: «How AI is shaping fashion’s next chapter». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email New from McKinsey & Company How AI is shaping fashion’s next chapter
As designers, buyers, editors, and other industry stakeholders come together for New York Fashion Week to preview what’s next for the sector, AI is emerging as a powerful creative and commercial force. “AI is shifting from a competitive edge to a business necessity,” write Anita Balchandani , David Barrelet, Felix Rölkens , Gemma D’Auria , and coauthors in “ The State of Fashion 2026: When the rules change .”
Across the industry, brands are deploying AI in online customer service, image and content creation, consumer search, and product discovery, while shoppers are increasingly turning to large language models to compare offerings and receive tailored recommendations. Together, these shifts signal a new operating reality for fashion, with automation and AI agents becoming core to how the industry creates value. Explore these insights to understand what’s ahead for the next “season” of fashion.
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- Anita Balchandani
- Felix Rölkens
- Gemma D’Auria
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- McKinsey Themes
