Email is instrumental for good data hygiene

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Litmus отправил это письмо 10 октября 2022, 18:01. Тема: «Email is instrumental for good data hygiene». В архиве Валеры письмо сохранено как скриншот рассылки с адреса hello@e.litmus.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.

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Email from Litmus Litmus | Leading FWD Good data hygiene requires a solid email marketing strategy

Without consumer data , we know personalization strategies lack direction and impact. However, subscribers’ interests and preferences change frequently and yet, they still count on brands to create personalized experiences that evolve with them.

Marketers are tasked with doing this effectively and efficiently, which can feel overwhelming. However, monitoring preferences and behavioral changes through email requires less effort than you think. The results? You get accurate data—and happier customers.

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