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McKinsey & Company отправил это письмо 26 марта 2025, 21:50. Тема: «Strengthening business-building capabilities». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company FRESH TAKES ON BIG IDEAS A drawing of Daniel Aminetzah ON BUSINESS BUILDING
To build new businesses, first build new muscles Daniel Aminetzah
Historically, companies have developed specific strengths that have helped them thrive. These could be any combination of customer relationships, operational know-how, R&D capabilities, technical infrastructure, or sales channels. Until recently, such trusted playbooks worked to keep companies growing at a steady clip. But in today’s innovation economy, these traditional levers are often not enough. For most established companies, there are fewer new geographies to enter, fewer obvious M&A moves to make, and fewer well-worn growth paths to take. Now, what’s increasingly fueling organic growth for companies are their business-building capabilities.
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