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McKinsey & Company отправил это письмо 22 марта 2025, 18:13. Тема: «Wellness and beauty: gen AI, experiential product discovery, and more». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company Share this email New from McKinsey & Company The wellness and beauty industry is poised for a glow up
What’s driving the next wave of innovation in wellness and beauty? Industry professionals will be exploring the possibilities over the next three days at the International Esthetics, Cosmetics and Spa Conference (IECSC) in New York City. The event will feature sessions and exhibitions on marketing, business management, and retail growth—critical areas for the industry as players seek to leverage new technology to differentiate themselves. Gen AI, for instance, could add $9 billion to $10 billion to the global economy based on its impact on the beauty industry alone.
McKinsey Senior Partner Kristi Weaver and coauthors propose four gen AI use cases that beauty players can prioritize : hyperpersonalized targeting, experiential product discovery, rapid packaging-concept development, and innovative product development. Is your business equipped to anticipate and deliver what consumers want? Check out these insights for more on the future of wellness and beauty.
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- Kristi Weaver
- Read more
- 4 use cases
- 7 areas of growth
- Health is wealth
