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McKinsey & Company отправил это письмо 12 марта 2025, 20:15. Тема: «The challenges and opportunities for CMOs in pursuing growth». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
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McKinsey & Company FRESH TAKES ON BIG IDEAS A drawing of Biljana Cvetanovski ON CHIEF MARKETING OFFICERS
What CMOs can do to increase growth Biljana Cvetanovski More than 80 percent of CEOs are looking to their chief marketing officers (CMOs) to handle their companies’ growth agendas . But are CMOs equipped enough to deliver on these expectations?
It’s a significant responsibility, and it’s not just about traditional marketing anymore. The remit of the CMO has expanded dramatically. A few years ago, we talked about “ marketing with a capital M ” because marketing was moving beyond the remit of advertising and creative work to include analytics, insights, and more. Recently, there has been a widespread trend of CMOs taking on a much broader remit that includes sales and e-commerce, design, product innovation, AI and gen AI, and even distribution in some cases. In short, CMOs are no longer just the head of advertising. They’re unifiers, connecting the dots across an organization.
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