О письме
McKinsey & Company отправил это письмо 2 марта 2025, 23:14. Тема: «Lights, camera, authentic storytelling». В архиве Валеры письмо сохранено как скриншот рассылки с адреса publishing@email.mckinsey.com. Ниже — краткий текстовый фрагмент для ознакомления и полный вид письма на скриншоте.
Текст письма
McKinsey & Company Share this email New from McKinsey & Company Lights, camera, authentic storytelling
The red carpet is rolling out, and Hollywood is celebrating its finest achievements in acting, cinematography, directing, and beyond. But amid the glamour, there’s a significant economic story to tell, too. McKinsey research indicates the US film and TV industry is leaving billions on the table.
Specifically, a report by McKinsey’s Tomás Lajous , Lucy Pérez , and coauthors indicates the industry could generate an additional $12 billion to $18 billion a year in annual revenue if Latino representation in Hollywood improved. Similarly, a 2023 survey of 1,000 Asian and Pacific Islander consumers found that “half of respondents would be willing to spend more money and time on film and TV if their experiences were represented more authentically.” And, according to a 2021 McKinsey report , Hollywood loses out on nearly $10 billion every year by undervaluing TV and film projects about and by Black creators.
Полный вид письма — на скриншоте.
Кнопки и ссылки в письме
- Tomás Lajous
- Lucy Pérez
- Read more
- Close the gap
- Break the cycle
